Come home to Kolkata, all is well driven
Real estate advertising in Kolkata turns dynamic as the local boom drives it from a sellers' market to a buyer's one.
Kolkata’s real-estate drive has already altered the landscape — by way of advertising. Outsized hoardings of swank residential projects, glitzy arcades and other wonders dot the city liberally. Kolkata has never looked so good, even if it’s mostly all imagery for the moment.
By one estimate, real estate ads occupy as much as 40 per cent of all out-of-home (OOH) space in the city, including bus shelters and other street furniture. The local papers are full of it too. The sector is the second largest print advertiser, and “the fastest growing among all categories” in the words of Dinesh Jain, vice-president, marketing, newspapers, ABP.
Kolkata’s real-estate drive has already altered the landscape — by way of advertising. Outsized hoardings of swank residential projects, glitzy arcades and other wonders dot the city liberally. Kolkata has never looked so good, even if it’s mostly all imagery for the moment.
By one estimate, real estate ads occupy as much as 40 per cent of all out-of-home (OOH) space in the city, including bus shelters and other street furniture. The local papers are full of it too. The sector is the second largest print advertiser, and “the fastest growing among all categories” in the words of Dinesh Jain, vice-president, marketing, newspapers, ABP.
posted by Real Estate India at
3:57 AM
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